About Sensei & Co.

Our Mission

At the heart of it..

We just want to create dope sh*t with passion and meaning.

We believe in a strong mindset, strong lifestyle. It's more than just what you are able to do, it's about who you are growing into in the process.

Our story is your story, we are chasing our oversized dreams and through our journey and message, we want to empower you to do the same.

Our strength is our community, every single one of you.

If you are new here, we hope you will come along with us on this journey in the beautiful struggle.

Always grateful, much love.

Vu & Andy.

Growth Mindset.

We believe that we all share a common thread. Strength comes from struggle, and through the struggle, we grow.

Our products are made to be worn inside and outside of the gym comfortably, whether you are lifting weights or chillin' with your squad.

We are proud that our designs come from being deeply rooted within the culture: standing right next to you in the gym wiping the sweat off our forehead, chalking up our hands, every rep and every set of the way.

We are here for all of you that are training to better yourselves everyday. Finding meaning in your pursuits, embracing the process.

It's a mindset, and it's a lifestyle for us.

Vu's Story

I started Snatch Sensei (@snatch_sensei) first as a personal brand for my weightlifting coaching and as a platform to add value through my passion for the strength sports.

What you will find is not only knowledge share on technique tips, but mindset/philosophy content, client progress/journey highlights, and exposure to how awesome I think this lifestyle is, and the beauty in movement in general.

One thing I always wanted to do was create some clothing design in line with my passion and my brand and so spawned my first design concept

— the weightlifting/strength culture tee, which despite my weightlifting background can be applied to powerlifters and CrossFitters alike, we all share many common threads in our understanding of why we train and what it means to us. The barbell brings us together.

Sensei & Co. as a clothing brand is a natural evolution, extension, and growth of this journey for me.

A space for me to create more products that essentially represents the culture and simply things I would want to wear myself everyday whether it be casually or at training.

If you dig my stuff I find that really cool and thank you for your support. Feel free to rep the gear and tag us on social media, I would love to see it!

Andy’s Story

I was one of the first people to start repping Sensei & Co. when Vu launched. We’d already been friends, rivals, competitors and co-workers. So it wasn’t a huge step to want to support him and wear his kit.

Especially when the fit was good and the meaning was right up my alley.

I was a competitive weightlifter and slowly moving into the strongman scene. I owned a well known strength facility (@rawbarbellclub)

In 2020 I moved my facility to a new space. It was exciting and hit up Vu to do a collab between Raw Barbell club and Sensei & Co.

What came back was amazing… but..

It made me realise I didn’t want a line of apparel for my gym.

I wanted to be a part of something greater.

Something like he was building and so I ask to be a part of it.

the rest?

It speaks for itself