Sensei and Co. is more than an
apparel brand, it’s a movement
born from the heart of the
strength and fitness community
in Western Sydney.

Founded by Vu and Andy, two
passionate athletes and coaches,
the brand emerged from their shared
journey in Weightlifting, CrossFit, and
Strongman training. What began as a
personal project to create dope gear
that resonated with their community
has evolved into a platform that
empowers individuals to embrace
growth, both physically and mentally.

Just two guys chasing their
oversized dreams.

This is a lifestyle for us, we are
from the same place as you, just
trying to get better everyday.
We understand the passion and
know how much it means.

The journey is the thing.

It’s not about how much weight you
lift or how fast you run, it’s about the
belief you gain in the process of this
thing we do and love. Our mission is
to share our passion and to create
an impact through quality apparel
with meaning, community, and telling
the story.

Everyone has a story to tell.

Our story, your story.